Introducing the 5%, 40%, 55% RULE . . .
Developing powerful strategies that help our nonprofits, schools and religious organizations realize greater financial and audience IMPACT at live fundraising events is our primary objective.
Connect and Engage for GREATER Impact
Our approach attracts a higher number of guests to actively participate in fundraising activities while delivering a genuinely uplifting program and live auction that captivates an audience, inspires support and motivates giving on all levels.
The 5%, 40%, 55% Rule was coined by studying the buying habits of 1000’s of guests from more than 75 of our live auctions. The numbers were clear, regardless of the overall number of guests in attendance.
5% of any audience is prepared to spend several thousand dollars on live auction items or support at appeal without thinking twice; 40% are not prepared to raise a bidder number for any item at any time; leaving 55% of every audience wanting the thrill of actively participating, but don’t because of varying factors.
Pay Attention to the 55%
The 55% is the real secret and your untapped source for greater financial impact and results. Ask us how your organization can experience these rewards at your next live auction event.