MEET THE TEAM BEHIND THE MISSION

FOUNDER, SHELLY ST JOHN

A great fundraising auctioneer doesn’t just talk fast—she connects, inspires, and delivers results. Shelly St John excels by stepping into the guest's shoes, understanding audience dynamics, and crafting stories that spark generosity. Blending fundraising expertise, event planning, public speaking, and stand-up comedy, Shelly’s high-energy performances drive record-breaking contributions nationwide.

Shelly’s journey fuels her passion. As a childhood bullying victim and adult brain tumor survivor, she’s found purpose in helping thousands annually through live charity crowdfunding and auctioneering. “This is the career I’ve waited for all my life, and I’m grateful for the opportunity to make an impact,” she shares.

Shelly founded Primary Objective, The Auction Divas, Next Chapter Fundraising and Live Event Fundraising. As a marketer, fundraising auctioneer, crowdfunder, and speaker, she helps organizations grow their donor base and audience. With over 750 events as an auctioneer, crowdfunder, and emcee, Shelly thrives on stage.

An expert in audience engagement, Shelly trains auctioneers, fundraisers, and speakers to build connections that drive action. “Knowing why our audience cares—or doesn’t—is the key to unforgettable events and powerful presentations,” she says.

Shelly’s innovative approach helps clients expand their legacies and ensure their missions thrive.

PARTNER, JULIA BAGGESEN

Retired Senior Marketing Professional with over 37 years of results-driven experience spanning philanthropy, international business, non-profits, banking, and B2B manufacturing. Born in Chicago and shaped by formative years in Venezuela and Argentina, her rich international background and extensive travel throughout South America offer a distinctive global perspective that informs her innovative approach to marketing and communications.

Her career has been defined by an unparalleled ability to deliver the right message to the right audience at the right time. By combining persistence, creativity, and strategic insight, she has driven exceptional results across diverse sectors. She is known for inspiring teams to perform at peak levels by fostering collaborative environments that prioritize customer service, cultivate strong partnerships, and consistently surpass corporate objectives. With deep expertise in customer engagement, public relations, and product development, she has successfully led the launch of groundbreaking products and services that have achieved measurable success.

In April 2024, she concluded her professional journey with her retirement after a decade of transformative philanthropic work for a private Catholic high school. During her tenure, she played a pivotal role in expanding the school's community engagement and donor base, leaving behind a legacy of growth, enriched relationships, and enhanced institutional impact.

Today, she channels her expertise into nonprofit consulting, helping organizations redefine their missions, engage stakeholders, and maximize their impact.