Oops! Sorry!!


This site doesn't support Internet Explorer. Please use a modern browser like Chrome, Firefox or Edge.

JOIN THE "CHAIN REACTION" LIVE EVENT AND AUCTION FUNDRAISING MOVEMENT TODAY!

WHEN ONE GIFT INSPIRES ANOTHER, AND ANOTHER,

and another, and another, and another, and another, and another . . .

“Don’t wait! Take advantage of the introductory offer for Chain Reaction Fundraising. The training contains everything you need to know for a spectacular fundraiser, all at a tremendous value. The rich content is delivered in clear, easy to follow steps that can easily be fit into a busy schedule. Your investment will be returned immediately!”

Paula Henry, Denver, Colorado

MEET YOUR INSTRUCTOR

SHELLY ST JOHN

  • Shelly has been a live auctioneer, fundraiser, speaker and emcee for 17 years.

  • Shelly's company The Auction Divas has conducted over 700 events resulting in more than $130+ Million raised for charity.

  • Prior to charity fundraising, Shelly owned and operated a marketing company for 20 years.

  • Shelly teaches that, live fundraising is not limited to a live auction, rather it combines a live ask or paddle raise among other fundraising activities, in front of a captivated audience.

  • This course is designed to shave years off the learning curve for any skill-level fundraiser or planner, and accelerate greater fundraising results at live events.

  • WHAT YOU’LL LEARN

    33 simple high-converting strategies and tactics that will change your fundraising events forever.


    Not sure where to begin, we'll show you where!

    How to get more followers and supporters.

    How to secure new donors and inspire existing donors.

    How to produce a more compelling and entertaining program.

    How to create a better guest experience.

    How to easily get buy-in from leadership.

    How to attract and retain volunteers and committees.

    How to convert from silent only fundraising to a live ask and/or auction.

    How to maximize your event "asks" to raise more at every event.

    GET STARTED

    LEARN HOW TO GET RESULTS FOR YOURSELF, YOUR DONORS AND THOSE YOU SERVE 

    BY TAKING ACTION!

    There’s no need for trial and error in planning and executing live fundraising events any longer. In this course, you'll learn the strategies and tactics, learned over 17 years, that have resulted in raising over $130 MILLION for charity. With our program you’ll be able to follow our proven methods and hacks to take your events from average to record-breaking fundraising results. 

    Each module was crafted in a way that’s easy to understand regardless of your experience, and to get you results as soon as possible. You won’t learn unnecessary information such as what to wear, what time to show up, or how to a use complex approach.

    You’ll learn how to get results for yourself, and your organization. Fast.


    GET STARTED

    NO FLUFF. NO “RAH-RAH”. JUST ACTIONABLE CONTENT.

    WHAT’S INCLUDED

    Greater Fundraising Results

    When we polled nonprofit leadership, asking what their number one priority was for fundraising events, hands down, the number one response was guest experience. For us, guest experience has always been a given.

    Here, you'll learn or review how to create an amazing guest experience that translates into greater fundraising results.


    The Psych of Fundraising and Storytelling that Converts

    In the first module, The Psych of Fundraising, you'll get a road map of how to communicate with every generation, how to determine their spending ability, buying behaviors and the secret of how to inspire them to give. In the second module, Storytelling that Converts, you’ll learn how to source meaningful stories, how to create messages that motivate donors to action and how to easily write your story and scripts that convert to fundraising.

    Influential Event Merchandizing and Persuasive Event Promotion

    In the next two modules Influential Event Merchandizing and Persuasive Event Promotion, you’ll see how each choice you make in planning your event determines the outcome of fundraising the night of the event, and you’ll learn or review the top promotion methods that get followers and donors to take-action.


    Lively Event Production and Inspiring Event Chemistry

    In the final two modules Lively Event Production and Inspiring Event Chemistry, you’ll learn or review how to produce an event at any budget, that creates an atmosphere of camaraderie, connection, and cause.

    WHAT YOU’LL GET

    “You miss 100% of the shots you don’t take. Skate to where the puck is going, not where it has been.” Wayne Gretzky


    Join the Chain Reaction Fundraising Movement Today and receive all 6 Modules + Bonuses for just $97.00 (an $895 value.)

  • Charity Event Fundraising Growth Strategy Hacks: 6 Modules with 33 lessons full of video and slide deck content, guides, PDF’s and assignments for your use immediately. (5 hours of content in all).

  • Facebook Group Access: Join our community of professional planners and fundraisers where you’ll be able to keep learning every single day. Also, join our weekly live Q&A’s.

  • Ultimate Planning Guides:  We’ll give you our top guides that are ready to use, so that planning is a breeze, and you’ll be able to keep all of your important event details in one place.

  • Bonus Content: Once you complete the course, you’ll have access to bonus content like, How Does Consignment Travel Really Work, K-12 Fundraising Secrets, How Add a Live Ask to Silent Auction Event, and How to Fill your Events, using a Product Launch Strategy.

  • COMPILED FROM OVER 700 EVENTS RESULTING IN $130 MILLION FOR CHARITY

    WHAT ARE THEY SAYING?

    "I enrolled in your program and it looks AMAZING! It is seriously top notch professional. Your voice calms me down and you are a brilliant storyteller. This course is extremely thorough and presented in a clear way. Having videos makes it easier to follow and learn, I just keep watching and learning!"

    Stefanie Walker, Editor LoHi Lifestyles

    "This is a program that many, nonprofits without professional development staff, will love and use – over and over. It’s easy to train and do at the same time. The length of the lesson is perfect. Having an outside expert give knowledge, printed materials and a strategic plan will give the Director the tools to keep everyone moving forward and on the same page."

    Kristy Judd, Executive Director, Spark the Change

    "GREAT content! You do a really good job of explaining and outlining concepts, giving concrete suggestions when you're explaining your concepts and what to do to achieve results. Your class is very logical, common sense-oriented, and true to heart."

    Melanie Moore, Board Member

    "This is awesome, very innovative and appealing! It is easy to navigate through the online platform and the look is upbeat and welcoming. Love it! I like the flow of the modules and lessons. I will absolutely recommend it to any special event-focused nonprofit or school that would like to up its game with its guests with live events."

    Laura Gabby, Professional Fundraiser

    Live Auction Fundraising Experts